Client Background
Industry
Ecommerce
Specific Niche
NGO (Charity)
Company Size
Medium-sized Business
Service Provided
Amazon Marketing
A brand selling gift items in the UK was struggling to achieve profits as they were offering low-priced products. With 1,200 products in their catalog, we focused on promoting higher-priced products, improving their rankings, and increasing sales by 546.74% compared to the same month last year. Additionally, we successfully increased profit margins by 25% through strategic pricing and product bundling.
Key Challenges
High CPC (Cost Per Click):
The cost per click for advertising was high, making it expensive to attract potential customers. This reduced the overall return on ad spend (ROAS), especially for a brand selling low-priced products.
Low-Priced Products:
Selling low-priced products means smaller profit margins, making it difficult to cover the costs of
advertising, shipping, and other operational expenses.
High Click-to-Order Ratio:
A high click-to-order ratio indicates that many people are clicking on ads but not converting into sales,
possibly due to poor product page optimization or mismatch in targeting.
Poor Images:
Low-quality product images were failing to attract customers, which affected both CTR (click-through
rate) and conversions.
Poor CTR (Click-Through Rate):
A low CTR meant that customers were not clicking on the ads, likely due to unappealing product listings
or irrelevant ad targeting.
High Competition:
The brand was in a highly competitive niche, making it harder to rank for popular keywords and stand
out from competitors.
Solutions: Complete Amazon Strategy Revamp
High CPC (Cost Per Click):
Optimized PPC campaigns with targeted keywords and strategic bidding to lower costs
Low-Priced Products:
Focused on promoting higher-priced items and bundled products to increase profitability.
High Click-to-Order Ratio:
Improved product listings and aligned ad copy to boost conversions.
Poor Images:
Upgraded product images with high-resolution photos and lifestyle visuals.
Poor CTR (Click-Through Rate):
Enhanced ad copy and tested various formats to improve relevance and clicks.
High Competition:
Focused on long-tail keywords and differentiated the brand through enhanced content and competitor analysis
Successful Strategic Advertisements
To reduce high CPC, I focused on finding affordable, high-converting keywords and used negative keywords to filter out irrelevant clicks. I shifted attention to higher-margin products and bundled offers to boost average order value. Improving the high click-to-order ratio involved enhancing product listings with clearer descriptions and professional images. I optimized campaigns for better relevance and ran A/B tests to optimize headlines and images, increasing CTR. I also experimented with different ad formats to find the best performers. For high competition, I concentrated on long-tail keywords and created A+ content and Amazon Stores to strengthen the brand. Through these efforts, I achieved a remarkable 546% increase in sales compared to the previous year.
