Client Background
Industry
Ecommerce
Specific Niche
NGO (Charity)
Company Size
Medium-sized Business
Service Provided
Amazon Marketing
This Muslim non-governmental organization (NGO) was established in 1999 and is officially registered as a charity in the United Kingdom. It operates with a clear mission to alleviate the suffering of vulnerable communities around the world. The organization is dedicated to providing critical assistance during disasters and emergencies, offering relief to those affected by natural or man-made crises. Its focus is not limited to immediate relief but extends to long-term efforts aimed at reducing poverty and improving the quality of life for people globally. Driven by a humanitarian approach, the NGO is committed to supporting individuals and communities regardless of race, religion, or gender. By transcending these boundaries, the organization works to create a more equitable world where everyone has access to basic necessities, healthcare, education, and opportunities for a better future.
Key Challenges & Their Solutions:
Establishing Brand Identity
In a crowded marketplace like Amazon, differentiating a charitable organization was difficult. Unlike traditional products, this NGO’s value lies in its mission and impact, which are not always clear from typical product listings. Building a recognizable and trusted brand presence is critical to gaining visibility and support.
Advertising Strategy and Targeting
Targeting the right audience for this NGO while managing a limited budget was a significant challenge
Crafting Compelling Storytelling
We encountered difficulties in crafting emotionally engaging content that fit within Amazon’s strict guidelines.
Product Listing Optimization
The brand faces challenges with product listing optimization on Amazon UK. Ineffective
or incomplete listings result in poor search visibility and lower conversion rates.
Low Quality Images
The brand’s product listings suffer from low-quality or ineffective images. Poor images
fail to accurately represent the product and do not engage potential customers.
Absence of an Amazon Storefront
Our client lacked an effective Amazon Storefront, which limited their ability to showcase
their full range of products and communicate their brand’s story.
Customer Reviews and Feedback:
The brand struggles with managing customer reviews and feedback on Amazon UK,
which can negatively impact product perception and sales.
Disorganized portfolio management
The brand was struggling with disorganized portfolio management. This issue manifests
in a lack of clear priorities. They don’t have a clear plan for which ones to focus on or
how they should be different from each other
Solutions: Complete Amazon Strategy Revamp
Establishing Brand Identity
To promote this NGO, we developed a clear and consistent brand story across all product listings and ads. We used the Amazon Brand Store and A+ Content to highlight the NGO’s mission, impact, and values, helping potential supporters understand the importance of their purchases. By reinforcing the brand’s identity through engaging visuals, testimonials, and success stories, we created a memorable presence that differentiates the NGO from competitors.
Crafting Compelling Storytelling
We created emotionally compelling content for product listings and ads, ensuring it adheres to Amazon’s guidelines. To promote the NGO, we incorporate impactful images and infographics that tell the story of how each purchase supports their humanitarian work
Advertising Strategy and Targeting
We promoted this brand by leveraging Amazon’s advanced targeting options, such as Sponsored Display Ads and Product Targeting Ads, to reach socially conscious consumers. Sponsored Brand Ads utilized to showcase the NGO’s mission directly to relevant audiences. By carefully monitoring ad performance and adjusting bidding strategies, we will ensure the campaigns stay within budget while maximizing visibility and donations.
Product Listing Optimization
We enhanced listings by incorporating relevant keywords into titles, bullet points, and descriptions to improve search visibility.
Low Quality Images
High-resolution, professional images were used to showcase the product from multiple angles, and listings were continually updated based on performance metrics and customer feedback to boost conversion rates.
Absence of an Amazon Storefront
For the Amazon Storefront, we designed and launched a custom Storefront that visually represented the brand’s identity and showcased the full product range. This significantly boosted brand visibility and customer engagement.
Customer Reviews and Feedback:
The brand struggles with managing customer reviews and feedback on Amazon UK, which can negatively impact product perception and sales.
Disorganized portfolio management
Product listings were organized into logical categories, ensuring consistency in format and presentation.
Successful Strategic Advertisements
Our client’s online business faced challenges with low sales and high advertising costs. We discovered that ineffective keyword targeting, poor product images, and an unclear PPC strategy were major issues. To address these, we implemented a comprehensive advertising strategy that included Sponsored Products, Sponsored Brand, and Sponsored Display campaigns. Following our plan and forecasts, we significantly reduced ACoS. Our targeted efforts improved product visibility, moving the products from the first page to the top of search results. This strategic approach led to a substantial increase in product sales.
Year to Year Growth
From January to August 2023, our client’s sales were stable, but we faced significant challenges in optimizing performance. However, from January to August 2024, we achieved a remarkable 117% increase in sales compared to the same period the previous year. This substantial growth reflects the effectiveness of our new advertising strategies and improvements in keyword targeting, product imagery, and PPC management. The enhanced approach not only reduced advertising costs but also significantly boosted product visibility and sales, demonstrating a clear and impactful return on our strategic efforts.
Current Journey of the Client
The recent success highlights the significant impact of PPC Advert Sols digital strategy on the NGO’s online presence. By enhancing the NGO’s digital footprint, we’ve effectively supported its mission to alleviate global poverty. This achievement underscores the effectiveness of our approach in advancing the NGO’s goals and expanding its reach. Distinguished Identity: We’ve successfully crafted a unique and recognizable online presence for the NGO, distinguishing it from competitors and strengthening its brand. Reduced ACoS: Through strategic ad optimization, we’ve lowered the Advertising Cost of Sale (ACoS), improving the efficiency and profitability of our campaigns. More Traffic & Sales: Our improved strategies have driven increased traffic to the NGO's listings, resulting in higher sales and better overall performance. Faster Growth: The combined impact of our strategies has accelerated the NGO’s growth, with a notable increase in sales and market presence in a shorter timeframe.